Queen Charlotte with her ladies-in-waiting in Bridgerton
Liam Daniel / Netflix
As half the world salivates over the fictional scandalmongering of Bridgerton’s Lady Whistledown, the rest are busy being teased and tantalised by the (possibly equally fictional) tittle-tattle of New York’s very own Gossip Girl, DeuxMoi.
This private Instagram account publishes crowdsourced nuggets of celebrity gossip to its 600k followers. These are, in DeuxMoi’s own words, ‘rumours and conjecture, not facts’. They are, however, completely addictive. Much of the appeal lies in the total mundanity of the posts – like Chris Evans’ sandwich order (ham, pickles, a little mustard and extra mayo – and he always tips), J-Lo’s beauty rider, Timothée Chalamet’s coffee order or Jennifer Aniston’s favourite skincare brand (Biologique Recherche). Bigger stories crop up too, like who’s dating whom, or who’s engaged to whom (Paris Hilton to Reum Carter, according to a recent unverified scoopette). But, as the woman behind DeuxMoi has said in interviews, the big scoops and scandals don’t excite her as much as these anodyne details.
Timothée Chalamet
Amy Sussman / Getty Images
After all, the point of them is that they’re based (theoretically) on first-hand celebrity encounters – whether it’s a one-night-stand, what the shop assistant saw, or that time 12 years ago a fan gave Steven Tyler head lice. And lots of it revolves around how nice celebrities are in person; confirmed charmers are Luke Wilson, Steve Carell, Drew Barrymore and Julianne Moore.
The account – which has recently branched out into newsletterdom – is run by an anonymous New Yorker. (Hailey Bieber is convinced she knows who it is.) It began life as a lifestyle blog, though DeuxMoi as we know it dates to 18 March 2020, when, like the rest of the world, Madame DeuxMoi was bored. ‘I just sort of threw out a question: ‘You guys have any celeb encounters that you want to share?’ And that’s literally how it started’, she told the New York Times. The DMs came flooding in; she began screenshotting and posting them – the first was an intriguing number about Leonardo DiCaprio, since renamed ‘Headphone Dino Bones’.
Blake Lively and Leighton Meester in Gossip Girl, 2008
Arnaldo Magnani / Getty Images
The screenshots appear on her Stories, disappearing after 24 hours – a smart way to keep people hooked by making sure they have to keep checking in for gossip. DeuxMoi’s founder has emphasised, again and again, that nothing is verified: as she told the New York Times, ‘I just ask the reader to be discerning and, you know, decide for themselves if they think it’s true or not.’ Still, the veracity – of lack thereof – of these tales does little to diminish their thrill.
These mysterious gossip missives are nothing new, of course – and while the conduit changes the conversation never does. The spirit of Addison and Steele’s 1709 Tatler continues today through university bog sheets, saucy newsletters like Popbitch, and now, DeuxMoi. Even celebrities follow DeuxMoi; after all, the only thing more irresistible than talking about other people is having other people talk about you.
Hold image of Paris Hilton: Getty images
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