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Thursday, October 27, 2022

How Defector Media Turned Its Hit Podcast Into a 7% Bump in Subscribers - Adweek

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

The sports and culture publisher Defector Media, an employee-owned company launched by former Deadspin staff, has accrued nearly 38,000 subscribers in its first two years of business—that’s partly thanks to the success of its breakout hit podcast, Normal Gossip.

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"gossip" - Google News
October 27, 2022 at 06:53PM
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How Defector Media Turned Its Hit Podcast Into a 7% Bump in Subscribers - Adweek
"gossip" - Google News
https://ift.tt/aOLSdI0
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